Sitemap - 2026 - Growth, Brands and More
European Spirits May 2026: The Comps Did the Work. Campari Did the Rest.
Navigating Complexity in FMCG | Pierre-Yves Parant
Mostly Promises, Very Little Evidence
Smucker FY2026: Every Point of Revenue Growth Came from Price. Volume Went Backwards.
Hard Realities in the Spirits Sector
Perils of Transformation | Pierre-Yves Parant
The Same Consumer Stress. A Very Different Growth Playbook.
The FMCG Conglomerate Is Over. Paris Just Confirmed It.
Fixing the Mature Market Bottleneck
Decoding Consumers: RTDs Beer and GLP-1 | Andy O'Brien | Part 2
Consumer goods growth is concentrated.
RTDs, Conjoint and Consumer Choices | Andy O'Brien | Part 1
The Fragility of Beauty Giants
e.l.f.: Buying Growth Comes with a Cost
UK Treasury wants to cap food prices
The Relevance Blueprint | Magda Adamska
The Difficult Pivot from Pricing to Volume
Discipline Over Premiumisation
Henkel Shifts From Consolidation to Aggressive Expansion
Avoiding Toxic Growth | François Bazini
Navigating a volatile FMCG Landscape
Unilever’s Resilient Volume Surge
A Pivot to Professional Hygiene?!
From Legacy Lager to Liquid Agility
Goodbye CMO. Hello Chief Growth Officer | François Bazini
Keurig Dr Pepper: still splitting
The Blurring Boundaries of Nicotine | Joel Rubenstein
L'Oreal: Bifurcated Economy, Bifurcated Results
Power Brands buy resilience. Not immunity
Are Beiersdorf Portfolio Dynamics helping?
FMCG Portfolio Decisions | Todd Kirk | Part 2
The Great Realignment of Spirits - Live with Chris Maffeo and Filiberto Amati
Your launch didn’t fail. Your brief did.
Pepsi: some light at the end of the tunnel
Everyone Wants Influencers. Few Understand the Trade-Off
Moet Hennessy: Organic Recovery
The Cultural Ecosystem Benchmark
FMCG Portfolio Decisions | Todd Kirk | Part 1
Remy going for a barbell strategy
Danone looking at a potential Mead Johnson Acquisition
Is sustainability in CPG entering a maturity phase?
Large FMCG Companies ignore the future
The Decline of the FMCG Conglomerate
From Newlat to New Princes Group to Carrefour Italy
A Reorganised Global Beauty Vertical?
McCormick's Growth will depend on M&A
Most growth conversations stay at the level of tactics.
Fever-Tree's Transformation is working
The tale of multi-polar portfolios
Embracing Change and Risk | Rafal Walendzik
Pre-mixed drinks, otherwise mixed feelings
Henkel 2025: managing for decline
Strategic Equilibrium and the Bifurcated Consumer
Poppi Didn’t Find a Magic Lever.
Portfolio Decisions That Quietly Destroy Value
The fifth stage of grief in beer and spirits: acceptance
The Theatre of Transformation vs The Reality of Structural Stress
The Premiumisation-at-all-cost bill is due now.
Generational Shifts | Part 2 | Inga Dengel
Is this the only playbook for Beer?
2025 The Year of Private Labels
Ahold: a structural reset in grocery economics
No volume growth? 6.000 jobs cut
Has Coca Cola lost their Volume Mojo?
The Divestiture of Four Roses and Kirin’s Healthcare Pivot
Price Growth is a FMCG drug addiction
The Coty Curated is still a diagnostic
Navratil is rewriting Nestle's operating model.
Generational Shifts | Part 1 | Inga Dengel
Elliott is rewriting Pepsico's Strategy
TBC Hedge: Why Carlsberg’s 18% Revenue Surge Masks a 2% Volume Dip
Mondelez: A tale of two hemispheres
China’s Spirits Market: Stabilisation Signals, but the Rebound Remains Uneven
Church & Dwight: a Playbook for Volume Growth
Decoding Transformation for Sustainability | Part 2 | Leon Ramselaar
The Art and the Risk of Brewing Less
The Birrification of the US Spirits Distribution