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Organisational Gravity
The Real Reason Your FMCG Strategy Never Survives Year Two
Jul 22
•
Filiberto Amati
3
2
How Far Can Lindt & Sprüngli Push This Trade-Off Before It Breaks
CHF 2.33 billion in sales, built on 11.8% price and a 7.5-point volume hit.
Jul 21
•
Filiberto Amati
3
1
Why I Won’t Tell You What Nestlé Said Last Week
Most FMCG commentary is a same-day reaction to an earnings call. This is not that.
Jul 20
•
Filiberto Amati
5
3
The R&D Budget Is Not a Growth Signal. We Checked.
34 FMCG companies, 365 company-years, 2016 to 2025. The correlation between R&D intensity and organic growth: zero.
Jul 17
•
Filiberto Amati
2
Beyond Carbon | Adam Pawelas | Part 2
Episode 88
Jul 13
2
1
28:43
The pricing era had ended. PepsiCo needed an activist to admit it.
PepsiCo cut Doritos prices by up to 15 percent. That single decision defines Q2 2026.
Jul 10
•
Filiberto Amati
3
1
Price Is Dead. Volume Is Dead.
General Mills Just Told Every FMCG Board What Comes Next
Jul 2
•
Filiberto Amati
3
1
What Constellation Brands Just Told the Entire FMCG Industry
Shrinking for Growth is not fun but it works
Jul 1
•
Filiberto Amati
1
2
June 2026
The Strategic Evolution of Sustainability | Adam Pawelas | Part 1
Episode 87
Jun 29
2
1
31:51
McCormick Is Buying Growth It Cannot Organically Generate
But the headline numbers are impressive
Jun 25
•
Filiberto Amati
1
1
Heineken Hired a Financial Surgeon.
Not a Brewer. Not a marketer.
Jun 23
•
Filiberto Amati
3
1
Ten headlines. One story.
The K-split is now in the boardroom.
Jun 22
•
Filiberto Amati
2
1
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