Growth, Brands and More

Growth, Brands and More

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The Theatre of Transformation vs The Reality of Structural Stress
CAGNY 2026, my insights
Mar 3 • Filiberto Amati
The Anatomy of Demand Spaces
A Step by Step Process to Find Hidden Demand
Mar 1 • Filiberto Amati

February 2026

Renew Danone is working
The medicalisation of the supermarket fridge.
Feb 28 • Filiberto Amati
The Premiumisation-at-all-cost bill is due now.
Reading in between the lines of the Diageo H1 26 results.
Feb 27 • Filiberto Amati
Why Splitting Now?
Should KDP pause their split like Kraft Heinz?
Feb 26 • Filiberto Amati
CAGNY26: Defensive Resilience
No volume growth, potentially a retreat.
Feb 25 • Filiberto Amati
Who Got Punked?
The Mathematical Trap and the End of the BrewDog Narrative
Feb 24 • Filiberto Amati
Generational Shifts | Part 2 | Inga Dengel
Listen now | Episode 74
Feb 23 • Filiberto Amati
33:48
Is this the only playbook for Beer?
AB InBev performance cheered by investors
Feb 21 • Filiberto Amati
America’s Sobering Shift
How moderation, premium fatigue and generational change are reshaping growth expectations in the US beer and spirits market
Feb 20 • Filiberto Amati
The Pure-Play Paradigm
Is The Magnum Ice Cream Company better off alone?
Feb 19 • Filiberto Amati
2025 The Year of Private Labels
More premium, more sophisticated, better performing
Feb 18 • Filiberto Amati
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