Growth, Brands and More

Growth, Brands and More

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Decoding Consumer Electronics | Leon Ramselaar
Episode 65
Oct 13 • 
Filiberto Amati
1
45:41
Segmenting Your Marketing Budget
Beyond the 60:40 Rule
Oct 9 • 
Filiberto Amati
1
Crossing the Chasm in Food and Beverages
Lessons for Scaling Beyond Early Adopters
Oct 7 • 
Filiberto Amati
2
What Brand Investment Really Looks Like
And Why It’s Misunderstood
Oct 2 • 
Filiberto Amati

September 2025

Leadership in a VUCA World
Some considerations on the Tylenol-gate
Sep 30 • 
Filiberto Amati
1
Unpacking the Beverage Revolution | John Kelly
Episode 64
Sep 29 • 
Filiberto Amati
1
48:32
The Forgotten Art That Makes Advertising Work
Why Advertising Must Return to Showmanship
Sep 26 • 
Filiberto Amati
2
The Myth of Short-Term Wins
Why Performance-Only Strategies Plateau
Sep 25 • 
Filiberto Amati
1
Stuff Is Breaking
A Founder’s Guide to Navigating the Beverage Reset
Sep 19 • 
Filiberto Amati
1
Strategic Brand Partnerships vs. Traditional M&A
Lessons from the PepsiCo–Celsius Deal
Sep 18 • 
Filiberto Amati
Zebra-Striping Between Categories
Episode 63
Sep 15 • 
Filiberto Amati
 and 
Chris Maffeo
1
41:37
A New Chapter for PepsiCo?
Elliott’s Challenge to PepsiCo
Sep 11 • 
Filiberto Amati
2
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