Is this the only playbook for Beer?
AB InBev performance cheered by investors
The fiscal year 2025 results released by Anheuser-Busch InBev on 12 February 2026 delineate a transformative period for the world’s largest brewing enterprise. As the company navigates a landscape defined by shifting consumer behaviours, persistent inflationary pressures, and a digital revolution in retail, its performance serves as a primary barometer for the global alcoholic beverage industry. The results reveal an organisation that has successfully shifted its growth engine from pure volume expansion to a sophisticated value-generation model, underpinned by premiumisation, digital-ecosystem monetisation, and an aggressive category-expansion strategy.
