Growth, Brands and More

Growth, Brands and More

What Constellation Brands Just Told the Entire FMCG Industry

Shrinking for Growth is not fun but it works

Filiberto Amati's avatar
Filiberto Amati
Jul 01, 2026
∙ Paid
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Photo by Wil Stewart on Unsplash

Revenue down 3%. EPS up 31%. Operating margin 34.7%. That is Constellation Brands’ Q1 FY27, and it is the clearest signal any FMCG operator will get this year.

This is a decoupling story. Earnings have separated from revenue. The playbook Constellation used to do it is the same one Campari, Pernod, Unilever, and Diageo are all reaching for. Constellation just got there first, and got there faster.

Here is what the numbers actually say.

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