Growth, Brands and More

Growth, Brands and More

Portfolio Decisions That Quietly Destroy Value

Three Mistakes Leaders Overlook

Todd Kirk's avatar
Todd Kirk
Mar 11, 2026
∙ Paid
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Photo by Kenny Eliason on Unsplash

Every day, consumer goods companies launch new products, run promotions, and tweak pricing, convinced they are driving growth. Yet more often than not, these well-intentioned moves quietly undermine portfolio value, leaving margins thinner, shelves cluttered, and shoppers confused.

Executive Summary

Most consumer goods co…

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Todd Kirk's avatar
A guest post by
Todd Kirk
Todd has held senior roles at organizations focused on converting business analytics into positive outcomes in markets around the globe and supporting academic research at leading universities. Learn more at: https://www.linkedin.com/in/toddkirk/
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