Growth, Brands and More

Growth, Brands and More

Who Got Punked?

The Mathematical Trap and the End of the BrewDog Narrative

Filiberto Amati's avatar
Filiberto Amati
Feb 24, 2026
∙ Paid

The announcement on 14 February 2026, that BrewDog PLC has appointed AlixPartners to manage a formal sale process, signifies more than a standard corporate restructuring. It marks the definitive conclusion of the punk era in craft brewing and the beginning of a complex phase of asset disposal. After five consecutive years of pre-tax losses totalling app…

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