Growth, Brands and More

Growth, Brands and More

The CPG Industry Is Restructuring Itself. Not All of It Will Survive. But the Opportunities are Clear.

dbAccess Conference - Day 2 in Paris

Filiberto Amati's avatar
Filiberto Amati
Jun 04, 2026
∙ Paid

Five signals from Day Two of the dbAccess Global Consumer Conference — and the hard choices they reveal.


Day One in Paris gave us the structural argument. The diversified FMCG conglomerate is over. Focused operators are winning. Portfolio simplification is the dominant strategic logic of 2026.

Day Two gave us the operational reality underneath that argument. And it is more complicated.

The companies presenting on Day Two — P&G, Colgate, Heineken, Molson Coors, Clorox, Newell Brands, Kraft Heinz, Keurig Dr Pepper, Nomad Foods, Primo Brands — are not all in the same position. Some are executing deliberately. Some are cutting their way to stability and calling it strategy. Some are making genuinely interesting structural bets.

The signals from Day Two are less uniform than those from Day One. That is what makes them worth reading carefully.

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