No volume growth? 6.000 jobs cut

Heineken results a warning for the whole industry

The conclusion of the 2025 fiscal year marks a definitive transition point for Heineken N.V. The organisation successfully navigated a landscape defined by extreme macroeconomic volatility, fluctuating consumer sentiment, and significant currency headwinds, delivering a performance characterised by management as resilient and well-balanced. In a global beer market that remained largely subdued, the company expanded its operating profit margin and gained market share across most of its footprint, particularly in its designated priority growth markets. The reporting period, concluding on 31 December 2025, serves as the final chapter of the initial EverGreen 2025 strategic cycle, setting the stage for the more aggressive and technologically integrated EverGreen 2030 programme.

Heineken’s consolidated financial results for 2025 reflect a strategic emphasis on value over volume, as evidenced by the divergence between organic net revenue growth and total volume declines. While the global beer market faced volume pressure from inflationary environments and shifting demographic preferences, Heineken leveraged its premiumisation strategy to drive revenue per hectolitre and protect the bottom line. Aggregate revenue reached €34.26 billion on an IFRS basis, though the company’s preferred metrics provide a clearer view of underlying operational health.