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In this episode, host Filiberto chats with Inga Dangel about the evolving landscape of branding and marketing, especially for Generation Z. Inga, with a rich career spanning roles at DHL, Mattel, and Pepsi, shares insights from her work with young consumers through her initiative, Young Blossom 25. They explore the generational shift towards authenticity and purpose, contradictions within Gen Z, and how brands can adapt to these changes. Inga highlights the importance of creating experiential connections and maintaining a strong reputation. The conversation also touches on successful adaptive branding strategies by companies like PepsiCo, Sephora, and Red Bull.
00:00 Introduction to Global Brands and Board
01:01 Meet Inga Dengel: A Branding Expert
02:37 The Changing Landscape of Branding
04:08 Understanding Generation Z
07:19 The Importance of Purpose and Authenticity
10:07 Reaching the Right Audience
19:26 The Role of Experience in Branding
23:57 Strategic Partnerships and Cultural Platforms
26:23 Conclusion and Next Steps
