We just launched our latest white paper!
Rethinking FMCG Growth
Get an insight into the forces behind the change in the industry and learn more about the levers the companies are using to drive faster and better growth!
In this episode, our esteemed guest is Konstantinos Delialis, a seasoned general manager with extensive experience with international companies such as Coca-Cola, Danone, and Kraft Heinz. We discuss the differences between global and local brands, emphasising the importance of balancing global scale and local relevance. He shares insights from his career, including the need for continuous improvement, strategic alignment, and the impact of consumer trends like cost-of-living crises and post-COVID behavioural changes. The conversation covers key lessons from navigating complex markets and the evolving consumer needs across various geographies.
00:00 Introduction
01:06 Meet Konstantinos: A Journey in FMCG
04:47 Global vs Local Brands: Key Lessons
18:59 Consumer Evolution and Market Trends
23:55 The Impact of GLP-1 and Future Innovations
28:28 Conclusion
