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Rethinking FMCG Growth
Get an insight into the forces behind the change in the industry and learn more about the levers the companies are using to drive faster and better growth!
This is the second part of my chat with Konstantinos Delialis. The discussion centres on international marketing, consumer trends, and brand strategies. From understanding the nuances of innovation in product development and digital transformation to highlighting the importance of consumer- and customer-centric approaches. The episode also explores the implications of short-term versus long-term strategic decisions amidst challenging market conditions. Konstantinos emphasises the significance of efficient resource allocation, the potential of digital transformation, and the essential balance between luxury and mass-market strategies. The overall theme underscores the importance of executing effective marketing frameworks and staying consumer-focused to ensure sustainable growth.
00:00 Introduction
01:01 Welcome Back: Part 2 with Konstantinos Delialis
01:14 The Impact of GLP-1 and Plant-Based Innovation
03:30 Challenges in Marketing Plant-Based Products
08:19 Innovation Strategies in FMCG
14:13 Digital Transformation and E-commerce
20:27 Navigating Challenging Market Conditions
30:53 Closing Thoughts and Future Directions
32:16 Final Words and Call to Action
