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Rethinking FMCG Growth
Get an insight into the forces behind the change in the industry and learn more about the levers the companies are using to drive faster and better growth!
In this episode, host Filiberto interviews his long-time friend and mentor, Leon Ramselaar, who has extensive experience in marketing, strategy, and consumer insights within the consumer electronics industry. The discussion delves into the evolution of marketing, consumer trends, and brand strategy, emphasising the importance of insights-driven innovation. Ramsell shares personal anecdotes from his 25-year tenure at Philips, followed by a transition into consulting and investing in startups. He offers critical perspectives on industry challenges such as the rush to release new product versions, the complexities of smart home integration, and the pitfalls of technology-driven initiatives that fail to meet consumer needs. The episode ends with a discussion on the future of consumer electronics, potential technological developments, and the importance of responsibly managed content in the digital age.
00:00 Introduction
01:01 Interview with Leon Ramselaar: Career Journey and Insights
05:18 Challenges and Trends in Consumer Electronics
22:14 Consumer Experience and Brand Impact
23:33 Smart Home Trends and Target Groups
32:03 Technological Pushes and Market Failures
