Growth, Brands and More

Growth, Brands and More

CAGNY26: Defensive Resilience

No volume growth, potentially a retreat.

Filiberto Amati's avatar
Filiberto Amati
Feb 25, 2026
∙ Paid

The 2026 Consumer Analyst Group of New York conference, held at the Signia Bonnet Creek in Orlando, Florida, arrived at a critical juncture for the global consumer staples sector. Following several years of inflationary volatility and supply chain disruptions, the 2026 summit was characterised by what financial analysts have termed a defensive renaissance. As market participants navigated a macroeconomic landscape defined by a cooling but persistent K-shaped consumer recovery and the transformative integration of generative and agentic artificial intelligence, the discourse among reputable journalists, investment bloggers, and institutional analysts focused on a central theme: the transition from price-driven growth to volume-led resilience.

The prevailing sentiment among the third-party commentators present, including representatives from Goldman Sachs, JPMorgan, Barclays, and Fidelity, suggested that while the soft landing of 2025 has stabilised the broader economy, consumer packaged goods companies are now facing a permanent structural shift in consumer behaviour. This shift is characterised by an erosion of brand loyalty in favour of value seeking and a significant health-driven recalibration of caloric demand spurred by the widespread adoption of GLP-1 medications. Consequently, the top signals emerging from the Florida summit centre on portfolio simplification, the significance of new developments, and the urgent need for digital supply chain evolution.

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