China’s Spirits Market: Stabilisation Signals, but the Rebound Remains Uneven

Frederic Noyere and Ed Mundy at Jeffries

Frederic Noyere, Managing Director at Jebsen Beverage, a Tier 1 distributor in Greater China, recently joined Jefferies for a call hosted by Ed Mundy, European Beverages Analyst. The discussion offered a clear picture of a complex market: signs of stabilisation are emerging after several challenging years, but deep structural headwinds remain.