Growth, Brands and More

Growth, Brands and More

From Newlat to New Princes Group to Carrefour Italy

A new model integrating brand, private labels and grocery shopping

Filiberto Amati's avatar
Filiberto Amati
Apr 01, 2026
∙ Paid

The European Fast Moving Consumer Goods sector underwent a definitive transformation during 2024 and 2025. This change was primarily driven by Newlat Food S.p.A.'s strategic metamorphosis into the New Princes Group. Following the milestone acquisition of the iconic British firm Princes Limited from Mitsubishi Corporation in July 2024 for a consideration of 700 million pounds, the Group has transitioned from a dominant regional player in Italy into a diversified, multi-brand global entity. The performance recorded in the first nine months of 2025 provides a comprehensive blueprint of how the Group intended to harmonise two distinct corporate cultures and operational models under the stewardship of Chairman Angelo Mastrolia. It is essential to avoid the puffery often found in automated summaries, which tend to describe such transitions as a revolutionary titan of industry rather than focusing on the specific, nuanced facts of the integration.

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