Sitemap - 2025 - Growth, Brands and More
Reimagining Brand Growth | Part 2 | Konstantinos Delialis
Campari ends the Year Shrinking for Growth
Is Kraft Heinz Splitting to sell?
The Fragmentation of Indulgence
The Craft Beer M&A Craze is dead
Inside the World of FMCG | Part 1 | Konstantinos Delialis
The Portfolio Concentration Paradox
The Real Role of Brand Purpose
Are D2C a real challenge to legacy brands?
When too much focus is a proxy for fragility
Portfolio Rationalisation: More is not Better
Cracking the Polish Retail Market | Dominik Wilk
Kering’s New Strategic Imperative
What's going on with Spirits Giants
Shrink to Grow: how do we make it happen?
Why Campari Is Betting on Less to Deliver More?
Reimagining Wearables: From Fashion to Function | Alex Cerret
What's going on with Beer Giants?
The Strategy Behind Creativity
Why Most CMOs lack Strategic Patience
The rise of premium mixers | Alex Curiger
Carlsberg's Transforming in a Total Beverage Company
Decoding Consumer Electronics | Leon Ramselaar
Segmenting Your Marketing Budget
Crossing the Chasm in Food and Beverages
What Brand Investment Really Looks Like
Unpacking the Beverage Revolution | John Kelly
The Forgotten Art That Makes Advertising Work
Strategic Brand Partnerships vs. Traditional M&A
Zebra-Striping Between Categories
Insights from the Barclays Consumer Staples Conference
Resilience and Reinvention in Consumer Goods
Shrinking for Growth In Beverages
Six Strategic Signals Reshaping FMCG
Shopper Marketing Technology | Vedran Jelaca
The Science Behind Better Brews | Maciej Grajewski
The Next Phase of FMCG Transformation
Beyond Death's Door: Brian Ellison's Adventures
Heritage and Luxury Jewellery | Alberto Duran
From Cultural Heritage to Cosmetics | Mariam Abdillahi
The Third Availability: Why Attention Is the Missing Link in Brand Growth
Circularity as a Flywheel for Innovation | Franco Dipietro
The Rise of Retail Media Networks
Beyond Gummies: Innovating Supplement Delivery | Part II | Maahan Mirnezami
Beyond Recognition: Why Brand Assets Can’t Avoid Meaning
Retail Insights and How to Win in 2025
Blurrification at the heart of Nutraceuticals | Part I | Maahan Mirnezami
Reframing the Marketing Funnel
The Hidden Growth Engine: Compounding
Exploring Foresight and Strategy | Dennis Dreager and Marco Bevolo
Is the 4Vs Model Reshaping Influencer Marketing?
Navigating Creative Fragmentation in Brand Building
Brand Power and Global Strategy | Teresa Carmo
Strategic Priorities for FMCG Leaders in Europe
Shopper Intelligence | Roger Jackson
A Market Diagnostic for Spirits
Balancing Brand and Performance
Building Brands in India | Vani Dandia
The Cost of Short-Term Data in Marketing
How Consumer Brands Should Address Recessions
The Future of Retail | Part 2 | Elisabetta Borghi
The Future of Retail | Part 1 | Elisabetta Borghi
How Marketers Build Deeper Consumer Connections
Optimizing the Marketing Mix | Margaret So
Context, Interface, and the Hidden Forces of Consumer Decision-Making
The Blurrification of the Beauty Industry | Vincenzo Carrara
The Power of Advertising in Growth
Navigating Change in the Spirits Industry | Enrico Mulas
The end of the Acquisition Playbook
Launching a Beauty Brand in the US | Neil Petrocelli
When Brands Lose Their Soul: Do Not Trade Growth At All Costs For Your Identity
The No-Waste Marketing Initiative
The state of the CPG industry through the lens of CAGNY '25
The Five Levels of Understanding Brand and Performance Marketing
The Future of Wine | Pietro Mattioni
Falling in Love with Brands Again
Social Listening: From Monitoring to Innovation | Marek Tobota
Insights into the Polish Food Culture | Mateusz Glowacki
Ritson on the History and Future of Brand Marketing
The First Steps in International Expansion | Adhy Singagerda
Strategies for Modern Trade Growth
Brand Evolution: The Mad Man Point of View | Miquel Mas
The Pink Albatross Journey | Luke Saldhana
From Consumer Trends to Value Spaces | Laura De Groot Trivulzio | Part II