This is episode 50!!!!!!!!
In this episode, host Filiberto interviews Roger Jackson, an experienced professional in brand management and founder of Shopper Intelligence. The discussion delves into the concept and evolution of shopper insights, highlighting the importance of understanding shopper behavior to drive better marketing, sales, and category management. Roger shares his journey from working with multinational companies like Unilever and Mondelez to promoting shopper insights on a global scale. They discuss the challenges and benefits of integrating shopper insights into retail strategy, the impact of collaborative retailer relationships, and the potential future advancements through AI and data analysis. The episode emphasizes leveraging shopper insights to make informed business decisions and foster better retailer-manufacturer collaborations.
00:00 Introduction
01:42 The Birth of Shopper Intelligence
04:18 Challenges in Shopper Insights
08:24 The Importance of Shopper Insights
19:01 Shopper Intelligence: Data and Insights
24:02 Real-World Applications of Shopper Insights
25:21 Optimizing Catalog Placement for Traffic
27:06 The Impact of Shopper Intelligence
27:25 Retail Media and Shopper Preferences
27:48 The Importance of Product Range
31:01 Challenges in Retail Strategy
33:13 Competing with Discount Retailers
42:17 The Future of Shopper Intelligence
46:44 Final Thoughts
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