Growth, Brands and More
Growth, Brands and More Podcast
Shopper Intelligence | Roger Jackson
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Shopper Intelligence | Roger Jackson

Episode 50

This is episode 50!!!!!!!!

In this episode, host Filiberto interviews Roger Jackson, an experienced professional in brand management and founder of Shopper Intelligence. The discussion delves into the concept and evolution of shopper insights, highlighting the importance of understanding shopper behavior to drive better marketing, sales, and category management. Roger shares his journey from working with multinational companies like Unilever and Mondelez to promoting shopper insights on a global scale. They discuss the challenges and benefits of integrating shopper insights into retail strategy, the impact of collaborative retailer relationships, and the potential future advancements through AI and data analysis. The episode emphasizes leveraging shopper insights to make informed business decisions and foster better retailer-manufacturer collaborations.

00:00 Introduction

01:42 The Birth of Shopper Intelligence

04:18 Challenges in Shopper Insights

08:24 The Importance of Shopper Insights

19:01 Shopper Intelligence: Data and Insights

24:02 Real-World Applications of Shopper Insights

25:21 Optimizing Catalog Placement for Traffic

27:06 The Impact of Shopper Intelligence

27:25 Retail Media and Shopper Preferences

27:48 The Importance of Product Range

31:01 Challenges in Retail Strategy

33:13 Competing with Discount Retailers

42:17 The Future of Shopper Intelligence

46:44 Final Thoughts

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