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Gael Pineiro Beiras (El Media)'s avatar

This makes so much sense. A lot of people need to read it!!

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Gustavo Sanchez 🔥's avatar

This is spot-on.

The “five levels” framework maps perfectly to what I’ve seen in orgs trying to scale.

The pink + green = brown analogy hits as most underperforming campaigns I’ve seen come from forcing brand and performance into the same ad, thinking it’s efficient. It’s not.

Loved the reminder that brand is what makes performance work, not the other way around.

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