Context, Interface, and the Hidden Forces of Consumer Decision-Making

How Agentic AI will redefine consumer choices

Inspired by the insights of Rory Sutherland, VP of Ogilvy UK

Introduction

I was recently inspired by a LinkedIn post by Rory Sutherland, one of the most well-known British Mad Men. In it, he recalled a conversation with an advertising executive in the early 2000s on the role of brand and the future of Amazon.

They believed people would buy books online fro…