Context, Interface, and the Hidden Forces of Consumer Decision-Making
How Agentic AI will redefine consumer choices
Inspired by the insights of Rory Sutherland, VP of Ogilvy UK
Introduction
I was recently inspired by a LinkedIn post by Rory Sutherland, one of the most well-known British Mad Men. In it, he recalled a conversation with an advertising executive in the early 2000s on the role of brand and the future of Amazon.
They believed people would buy books online fro…
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