In this episode, the host speaks with Vedran Jelaca, co-founder of Shopnosis, a company that specialises in AI-powered shopper research. Shopnosis uses smart glasses to track shopper behaviour in physical stores, offering a detailed and scalable solution to understand what products shoppers see, interact with, and ultimately purchase. The discussion covers the nuances of shopper behaviour that are often overlooked, such as the visibility of products on bottom shelves and the real-world performance of retail media. Shopnosis provides actionable insights to brands, retailers, and agencies to optimise in-store marketing and product placement. The interview concludes with a discussion on the future of the tool, focusing on extending their technology and spreading awareness of their innovative solutions in the market research field.
00:00 Introduction
00:48 Guest Background and Experience
01:21 Challenges in Market Research
03:18 Focus on Shopnosis
04:13 Understanding Shopper Behaviour
07:40 Data Collection and Analysis
14:07 Impact of Retail Media
21:00 Visibility and Shelf Placement Myths
28:18 Optimising In-Store Creatives with AI
32:19 Benchmarking and Future Guidelines
37:33 Challenges in Retail Optimisation
40:05 Conclusion
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