Growth, Brands and More

Growth, Brands and More

My 2025

Tops and Lows, ups and downs, and some consideration on the FMCG industry

Filiberto Amati's avatar
Filiberto Amati
Dec 09, 2025
∙ Paid

If the last few years were defined by volatility and reactive scrambling, 2025 was the year the dust finally settled, and the landscape it revealed looked nothing like the projections of the past decade.

We have moved past the era of cheap capital and “growth at all costs” into a period of ruthless economic gravity.

2025 has been a year of uncomfortable …

User's avatar

Continue reading this post for free, courtesy of Filiberto Amati.

Or purchase a paid subscription.
© 2026 Filiberto Amati · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture