In this episode, host Filiberto interviews Teresa Carmo, a seasoned marketing professional with a diverse international background. Teresa shares insights from her extensive career, which spans notable companies like Nestle, Johnson & Johnson, Pernod Ricard and Lego. They discuss the essence of a good strategy, the importance of balancing short-term tactics with long-term goals, the growing need for digital transformation, and sustainability. Teresa emphasises the critical role of brand power and leadership in navigating these changes, advocating a balance between innovation and maintaining substantial brand equity.
00:00 Introduction
01:01 Meet Teresa Carmo: A Global Marketing Leader
05:32 The Essence of a Good Strategy
19:51 Navigating Consumer Shifts and Brand Evolution
28:39 Adapting Brand Purpose and Positioning
31:08 Interconnectedness of Brand Strategy and Business Model
33:21 Balancing Evolutionary and Revolutionary Innovation
45:34 Leadership and Future-Oriented Strategies
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