Really sharp analysis on the shift from growth theater to fundamentals. The part about CFOs becoming de facto innovation officers captures what feels like the biggest organizational rebalance in years. It's intresting how the "trust economy" emerged as the dark horse variable nobody priced in, especially when inflation pushed consumers into binary need vs. want decisions across every catagory.
Really sharp analysis on the shift from growth theater to fundamentals. The part about CFOs becoming de facto innovation officers captures what feels like the biggest organizational rebalance in years. It's intresting how the "trust economy" emerged as the dark horse variable nobody priced in, especially when inflation pushed consumers into binary need vs. want decisions across every catagory.
💯🙏