Growth, Brands and More
Growth, Brands and More Podcast
The Future of Retail | Part 2 | Elisabetta Borghi
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The Future of Retail | Part 2 | Elisabetta Borghi

Episode 48

In this episode, host Filiberto discusses the future of retail with Elisabetta, focusing on the role of AI and experiential retail. Elisabetta critiques superficial innovations and highlights the importance of calculating risks and starting small with AI projects. She emphasizes how AI can improve customer and employee satisfaction, personalized data management, and supply chain transparency. The episode also explores the evolving landscape of retail, predicting smaller, proximity-based stores and a shift toward cultural, experiential retail that emphasizes creating value beyond transactions. The conversation concludes with a discussion on the need for retailers to embrace digital transformation responsibly, stressing the importance of internal competency development and strategic planning.

00:00 Introduction

01:06 Future of Retail with Elisabetta

01:38 AI in Retail: Opportunities and Challenges

03:24 Practical Examples of AI in Retail

12:01 Cultural and Experiential Retail

17:43 Future Trends and Marketplaces

25:37 Conclusions

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