In this episode, guest Neil Petrocelli brings 30 years of experience in beauty and fragrances in the US to help us understand how the industry has transformed and the prospects for the future. Filiberto and Neil discuss various trends shaping the industry, from influencers to celebrities to the emergence of modern trade and the role of experiential marketing. The episode concludes with ideas and advice for launching a beauty brand in the US.
In this episode:
00:00 Introduction to Neil Petrocelli and His Journey
00:48 Early Career Highlights and Lessons
08:17 Industry Changes and Brand Dynamics
27:11 Navigating Retail Partnerships and Consumer Trends
29:25 Celebrity Influence and Marketing Strategies
33:54 The Role of Technology in the Beauty Industry
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