Stuff Is Breaking
A Founder’s Guide to Navigating the Beverage Reset
The drinks industry is shifting. Not gradually. Not theoretically. Right now.
Demand has softened across every major spirits category, from Cognac to Champagne.
Soft drink producers are confused about the impact of GLP-1 in the US and UK.
Some of them think that ‘healthier-for-you’ beverage trends can be addressed with a line extension.
Yet, soda per cap…
