Growth, Brands and More
Growth, Brands and More Podcast
Insights into the Polish Food Culture | Mateusz Glowacki
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Insights into the Polish Food Culture | Mateusz Glowacki

Episode 39

In this detailed interview, Mateusz Glowacki, the Head of Quant at Ipsos Poland, shares insights from his 22 years of experience in market research, focusing on Polish consumer behavior and trends. He discusses the Food Trends study, a long-term research project that tracks Polish eating habits and preferences. Significant topics include a cultural tendency to cook at home rather than eat out, the impact of the pandemic and inflation on consumer behavior, and the growing popularity of ready-made and convenience foods. The conversation also touches on Poland’s unique snacking habits, emphasizing hearty snacks like Kabanos and sandwiches. Additionally, Mateusz highlights the pragmatic attitudes of Polish consumers towards sustainability and packaging, noting a decline in ecological concerns post-COVID. The discussion concludes by exploring potential opportunities for foreign brands in the Polish market, particularly in specialized or premium food categories where local producers may not dominate.

In this Episode:

00:00 Introduction and Guest Welcome

00:31 Mateusz's Career Journey

02:34 Ipsos and Market Research

03:53 Polish Consumer Food and Beverage Habits

04:33 Food Trends Study Overview

08:35 Impact of Economic Changes on Eating Habits

09:22 Polish Eating Out Culture

13:04 Home Cooking and Gender Roles

15:14 Seasonal Food Establishments in Poland

16:58 Polish Metropolitan Food Scene

23:34 Snacking Trends in Poland

30:04 Popular Polish Snacks

31:24 Polish Breakfast Traditions

31:59 Rise of Sandwich Culture

32:36 The Popularity of Kabanos

35:47 Functional Foods and Protein Trends

41:24 Sustainability and Packaging in Poland

47:50 Opportunities for Foreign Brands

56:25 Polish Wine Industry

N.B.: the opinions shared in the recording are personal views of our guest and do not represent official positions of the Ipsos Group.

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