In this detailed interview, Mateusz Glowacki, the Head of Quant at Ipsos Poland, shares insights from his 22 years of experience in market research, focusing on Polish consumer behavior and trends. He discusses the Food Trends study, a long-term research project that tracks Polish eating habits and preferences. Significant topics include a cultural tendency to cook at home rather than eat out, the impact of the pandemic and inflation on consumer behavior, and the growing popularity of ready-made and convenience foods. The conversation also touches on Poland’s unique snacking habits, emphasizing hearty snacks like Kabanos and sandwiches. Additionally, Mateusz highlights the pragmatic attitudes of Polish consumers towards sustainability and packaging, noting a decline in ecological concerns post-COVID. The discussion concludes by exploring potential opportunities for foreign brands in the Polish market, particularly in specialized or premium food categories where local producers may not dominate.
In this Episode:
00:00 Introduction and Guest Welcome
00:31 Mateusz's Career Journey
02:34 Ipsos and Market Research
03:53 Polish Consumer Food and Beverage Habits
04:33 Food Trends Study Overview
08:35 Impact of Economic Changes on Eating Habits
09:22 Polish Eating Out Culture
13:04 Home Cooking and Gender Roles
15:14 Seasonal Food Establishments in Poland
16:58 Polish Metropolitan Food Scene
23:34 Snacking Trends in Poland
30:04 Popular Polish Snacks
31:24 Polish Breakfast Traditions
31:59 Rise of Sandwich Culture
32:36 The Popularity of Kabanos
35:47 Functional Foods and Protein Trends
41:24 Sustainability and Packaging in Poland
47:50 Opportunities for Foreign Brands
56:25 Polish Wine Industry
N.B.: the opinions shared in the recording are personal views of our guest and do not represent official positions of the Ipsos Group.
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