Frugal Budgets, Aggressive Targets, Uncertain Conditions, and the Art of Creating Business Value and Resilience
Welcome 2025!
Introduction
Frugal budgets. Aggressive targets. Uncertainty at every turn.
Welcome 2025!
This is the reality every CEO and CMO in the consumer goods world faces today. Marketing and commercial budgets are shrinking, uncertainty is a constant, and the pressure to deliver results has never been more significant. But here’s the kicker: succeeding in this env…
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