Beer Industry Playbook 2025

Strategies for Beer Industry Growth

Beer Industry Playbook 2025

The global beer industry is at a turning point. While revenue growth continues through premiumization, price increases, and portfolio diversification, volume trends remain weak in many mature markets. Leading brewers—AB InBev, Heineken, Carlsberg, Molson Coors, Asahi, and Anadolu Efes—have adapted, but more decisive actions are needed to secure long-term growth and profitability.

This playbook outlines four critical strategies for large beer corporations 2025: marketing and brand engagement, expansion into adjacent beverage categories, targeted market focus, and a redefined M&A strategy. These areas will determine which companies thrive and which struggle as consumer preferences evolve.