The Power of Advertising in Growth
Beyond the Transactional Nature of Business
In 2003, after graduating with an MBA in Barcelona, I joined a design agency, Plush Design, where we were of course working on the early fringes of digital marketing. Our mantra back then was: “TV Advertising is dead”, “TV is dead”.
Of my many failed predictions in my 25 years of career, nothing sounds more silly than that.
Advertising is one of the most…
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