Why Campari Is Betting on Less to Deliver More?

Shrinking for Growth: Spirits giants divesting continues

Shrinking for Growth

Campari Group is undergoing a strategic overhaul that signals a sharp departure from its historical growth model. For over two decades, the Italian spirits company pursued expansion through a steady stream of acquisitions, growing its portfolio to more than 70 brands and positioning itself as the sixth-largest player in the global premium spirits market. Now, under the leadership of CEO Simon Hunt, Campari is pursuing a new approach that places financial discipline and operational focus at the centre of its strategy.