How are emerging technologies changing the retail dynamics? Is it only operational or does it have a commercial effect too?
In this episode, Filiberto is joined by Elisabetta Borghi, a retail and fashion expert with extensive experience with international brands. The podcast delves into international marketing strategies, consumer trends, and brand strategy. Elizabeth discusses her versatile background working with blue-chip multinationals, investment funds, and startups and emphasises the importance of data-driven decision-making and operational excellence in building brand equity. The discussion covers the current state of the retail industry, the impact of emerging technologies such as AI and the metaverse, and the need to adopt omnichannel strategies to meet evolving consumer expectations. Elisabetta also highlights the significance of personalisation, innovation, and agility in retail and explores potential future trends in the industry.
00:00 Introduction
01:06 Meet Elisabetta Borghi: Retail and Fashion Expert
02:11 Career Journey and Insights
04:48 Current State of the Retail Industry
08:52 The Future of Retail: Trends and Predictions
13:58 The Role of Technology in Retail
19:22 Personalization in Retail
23:18 Conclusion and Call to Action
