The end of the Acquisition Playbook

Strategic implication of Coca-Cola's Launch of Simply Soda

Acquiring vs. Building: How Big FMCG and Beverage Companies Expand and Innovate

Over the past decade, large, fast-moving consumer goods and beverage companies have mainly followed a playbook of acquiring emerging brands rather than developing new ones internally. Companies like Nestlé, Diageo, and PepsiCo have spent billions buying high-growth scale-ups …