The episode focuses on 'No Waste Marketing,' which aims to deliver sustainable growth by optimizing marketing and commercial spending. Filiberto discusses the framework's origin story and its three main pillars: marketing effectiveness, incremental growth, and consumer insight. The framework emphasizes reallocating resources, improving promotional efficiency, and understanding consumer behavior to achieve significant and sustainable business results. Insights and real-world examples from the host's past experiences illustrate practical applications of 'No Waste Marketing.'
In this episode:
00:00 Introduction
00:49 Introducing No Waste Marketing
05:01 The Origin Story
10:22 Framework of No Waste Marketing
11:17 Pillars of No Waste Marketing
26:43 Conclusion and Final Thoughts
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