0:00
/
0:00
Transcript

The No-Waste Marketing Initiative

Episode 42
1

The episode focuses on 'No Waste Marketing,' which aims to deliver sustainable growth by optimizing marketing and commercial spending. Filiberto discusses the framework's origin story and its three main pillars: marketing effectiveness, incremental growth, and consumer insight. The framework emphasizes reallocating resources, improving promotional efficiency, and understanding consumer behavior to achieve significant and sustainable business results. Insights and real-world examples from the host's past experiences illustrate practical applications of 'No Waste Marketing.'

In this episode:

00:00 Introduction

00:49 Introducing No Waste Marketing

05:01 The Origin Story

10:22 Framework of No Waste Marketing

11:17 Pillars of No Waste Marketing

26:43 Conclusion and Final Thoughts

Loading...

Discussion about this video

User's avatar