European Spirits May 2026: The Comps Did the Work. Campari Did the Rest.
The headline improved. The underlying trend did not. Here is what the NielsenIQ data actually says.
Growth, Brands and More
Growth, Brands, and More is the FMCG Growth Operating System in newsletter and podcast form.
Hosted by Filiberto Amati. Guests are operators, not theorists from Heineken, Diageo, Coca-Cola, Unilever, P&G, Danone, and more
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