This week: Double Episodes! New Guest on 20/12
Then, some time off until January 6th!
Enjoy your Holidays
This interview features Camila Tomas Verdaguer, an expert in the fragrance industry with a career spanning P&G, Puig, and L'Oréal. She discusses her transition to leading an open innovation project at Puig, focusing on revolutionary developments like Airparfum and WikiParfum. These technologies aim to enhance the fragrance shopping experience by allowing unlimited scent trials without sensory saturation and offering a visual language to understand better and personalize scents. Camila highlights the importance of addressing consumer pain points, the role of uncertainty in innovation, and the potential for widespread industry and societal benefits, including applications in health diagnostics and sustainability.
In this Episode:
00:00 Introduction
02:22 The Shift to Open Innovation
03:37 The Birth of Disruptive Technologies
04:04 Challenges in the Fragrance Industry
08:00 Air Parfum and Wiki Parfum
10:08 The Consumer Experience
29:27 Future of Personalization in Fragrances
36:46 Vision and Broader Applications
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