Turning Mayhem into Mastery: The Art of Co-Creation for Brand Innovation (AKA what you wish you had known before your last trip to Workshop-Island!)

Navigating the world of co-creation can feel like sailing in uncharted waters. Companies often enter this journey excitedly but find themselves lost at sea, unsure of their project's direction. Let's break down this process, using real-world examples to illustrate how to master the high seas of co-creation for brand innovation.

The Scope Dilemma: Between…