The Brand Innovation Paradox: Navigating the Tightrope Between Technological Advancement and Consumer Connection to Forge Unbreakable Brand Bonds

Introduction: a bit of history

Diffusion models in marketing are theoretical frameworks that describe how a new product, service, or idea spreads through a population over time. They were first formally introduced by Everett M. Rogers in 1962 with the publication of his book, "Diffusion of Innovations." This seminal work laid the foundation for understan…