Navigating the Blur: Success Strategies for F&B Brands in a Complex Market (Part II)
The Development Phase - Strategic Positioning
Once we understand the landscape from the audit phase, it's time to construct our strategic fortress. This development phase is critical—here, we define who we are in the marketplace and how we will continue to grow and innovate.
(2. a) Brand Positioning: Crafting a promise in a complex market
A clear and compe…
