Navigating the Blur: Success Strategies for F&B Brands in a Complex Market (Part I)

Introduction

The Gatorade brand has an energizing history that dates back to 1965. It all started at the University of Florida, where researchers set out to create a formula to help the university's football team, the Gators, maintain their strength and performance during games, particularly in the sweltering heat. They developed a carbohydrate-electroly…