Growing Brands: Strategy and Tactics - Issue #6

Nov 14, 2022

∙ Paid

NPS is a well-known market research tool that asks people whether they’d be likely to recommend something to their friends or colleagues. The NPS is an instrument developed by Fred Reichhold, who owns the registered name “NPS” in conjunction with Bain & Co. and Satmetrix. It has become popular because of its simplicity and transparency.

What is NPS?

Net P…

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