Cracking the GenZ Code: how Authenticity, Digital Native Wisdom, and Social Justice are Shaping Tomorrow's Brands for the first Digital Native generation.

Why do we care so much for GenZ? Because Generation Z is poised to reshape the landscape of consumer markets with a staggering $271 billion in global buying power. This digitally savvy and socially conscious demographic is not just another consumer group; it's a force that's already setting new standards for how brands operate and engage. Born between 1…