Growth, Brands and More

Growth, Brands and More

A marketer's best friend: consumer habits

Filiberto Amati's avatar
Filiberto Amati
Jul 11, 2024
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Introduction

Imagine waking up one morning to discover that 40% of your daily actions are driven by habits rather than conscious decisions. According to a study by researchers at Duke University, this startling statistic underscores how deeply ingrained habits are in our lives. Whether brushing your teeth, commuting to work, or choosing what to eat for b…

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