2023: the year of uncertainty
Insights from the 12th edition of WARC’s annual Marketer’s Toolkit
As we began last year, we hoped to put the economic havoc of the pandemic behind us. Instead, within weeks the war in Ukraine turned the world on its head.
The war has impacted energy prices, inflation, and living costs worldwide. The IMF forecasts 2.7% global growth in 2023, down from 6% in 2021, and presents the weakest growth profile since 2001 (excep…
