<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://www.filibertoamati.com/p/your-launch-didnt-fail-your-brief</loc><news:news><news:publication><news:name>Growth, Brands and More</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-04-19T08:21:09+00:00</news:publication_date><news:title>Your launch didn’t fail. Your brief did.</news:title></news:news></url><url><loc>https://www.filibertoamati.com/p/tesco-a-tipping-point</loc><news:news><news:publication><news:name>Growth, Brands and More</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-04-18T04:59:39+00:00</news:publication_date><news:title>Tesco: a tipping point</news:title></news:news></url></urlset>