Growth, Brands and More

Growth, Brands and More

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The pricing era had ended. PepsiCo needed an activist to admit it.

PepsiCo cut Doritos prices by up to 15 percent. That single decision defines Q2 2026.
READ THE LATEST
Price Is Dead. Volume Is Dead.
General Mills Just Told Every FMCG Board What Comes Next
 • Filiberto Amati
What Constellation Brands Just Told the Entire FMCG Industry
Shrinking for Growth is not fun but it works
 • Filiberto Amati
31:51
The Strategic Evolution of Sustainability | Adam Pawelas | Part 1
Episode 87
McCormick Is Buying Growth It Cannot Organically Generate
But the headline numbers are impressive
 • Filiberto Amati
Heineken Hired a Financial Surgeon.
Not a Brewer. Not a marketer.
 • Filiberto Amati
Ten headlines. One story.
The K-split is now in the boardroom.
 • Filiberto Amati
European Spirits May 2026: The Comps Did the Work. Campari Did the Rest.
The headline improved. The underlying trend did not. Here is what the NielsenIQ data actually says.
 • Filiberto Amati
37:07
Navigating Complexity in FMCG | Pierre-Yves Parant
Episode 86
 • Filiberto Amati
Mostly Promises, Very Little Evidence
Agentic AI in FMCG
 • Filiberto Amati
Growth, Brands and More
Growth, Brands and More
Growth, Brands, and More is the FMCG Growth Operating System in newsletter and podcast form. Hosted by Filiberto Amati. Guests are operators, not theorists from Heineken, Diageo, Coca-Cola, Unilever, P&G, Danone, and more
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Growth, Brands and More

Growth, Brands, and More is the FMCG Growth Operating System in newsletter and podcast form. Hosted by Filiberto Amati. Guests are operators, not theorists from Heineken, Diageo, Coca-Cola, Unilever, P&G, Danone, and more
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Growth, Brands and More

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