Our "Raison d’être"

We assist our clients in fueling growth by starting at the crossroads of three complementary – if not paradoxical – disciplines:

  • Management Consulting: the “analysis before action” approach.
  • Consumer/ Customer Research: the inside-out approach, both in qualitative and quantitative terms.
  • Creative: the “action before analysis” method.

Growth Strategy based on Rituals

While consumer habits are one of the pillars of consumer marketing, because habits drive repetitive consumption, too often we disregard rituals as a source of growth. Rituals have a stronger emotional root then habits, and are linked to self-fulfillment and enjoyment (in planning ex-ante, in the moment and in remembering ex-post). To get some inspiration look at this presentation (opens new tab)

Consumer Co-creation

A co-creation is an interactive work session among consumers, experts and the client. They work together to solve one of the customer's challenges, by developing one or more concepts, in a clear and relevant insight platform. There are several methodologies of co-creation and we try to accommodate our customers by tailoring the structure of a lab to the nuances of the geography and/ or the industry and/ or the product category. We find that is best to work with leading edge/ creative consumers because of a number of some guiding principles of nature: homofily, complex adaptive systems and swarn intelligence. You can learn more here (opens new tab).

Consulting

We help our customers by assisting them in asking the "right questions" and developing together the "answers which are most right for them". We do not believe in business absolutes and we do not believe that what is right for other firms but be right for your company. We believe in creative yet implementable solutions, which are founded on strong consumer insights.